Selling Advertising on Stamps
Professor Carter says, "The idea isn’t entirely new. In 1981, the USPS proposed selling advertisements on the booklets holding stamps (not on the stamps themselves), an idea that went nowhere. Beginning in the late 19th century, several other nations, including Great Britain, began to allow advertising on the obverse side of stamps, as well as on what is known as the selvedge (the page edges that are left when you tear out the stamps)."
Now? Who knows? "A stamp bearing the Nike logo or images from 'Mad Men' might be a huge seller," suggests Carter. Maybe they could sell space on their vehicles as well?
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