Did you know that the Post Office has its own magazine? It called Postal Bulletin. It comes out twice a month and covers various USPS policies and procedures, etc.

While written primarily for post office employees, stamp collectors also benefit from the information in the publication's philately section. Upcoming issues are covered along with various details on the designer, number printed and so forth. I suspect this is where Linns gets their information.

There is also a customer relations section where postmasters and other employees responsible for public relations can get ideas and information on promoting new stamps in advance of their release. These 'publicity kits' have everything imaginable. Press releases, speeches, special event suggestions.

I just wonder how many postmasters and their staff actually have time do this stuff. I haven't seen any evidence of it here in my local community. Promoting a new stamp is probably pretty low on their things to-do list.

That being said, the information and these 'publicity kits' are a potential gold mine for local stamp clubs. By promoting the stamp, they could promote their club at the same time. I just wonder if the postmaster would be willing to work with a club's non-postal personnel to help implement the ideas?

To read the publicity kit for the Child Health Social Awareness Stamp being issued in September, click here

For back issues of the Postal Bulletin, click here.