Real Aotearoa stores

According to Scoop Independent News and a New Zealand Post press release, Real Aotearoa stores are "a new take" on the traditional souvenir shop.

The newly opened stores in Auckland and Christchurch are targeting well heeled visitors - especially stamp collectors.

New Zealand Post stamps general manager Ivor Masters is quoted as saying that the idea is a simple one and seemed a logical progression of the stamps and collectables business

"Stamp collectors are a discerning audience. They know what they want. Those who visit our retail centres have very specific product requests which tend to be filled from stock behind the counter rather than items on display in the front of the shop," he said.

The Maori word "Aotearoa" is synonymous with New Zealand.

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