Liberty Bell on new 'Forever' Stamp

The new Forever stamp was previewed yesterday at the National Postal Forum, a trade show for advertising, marketing and mailing executives.

Featuring the Liberty Bell image and the word “forever,” the stamp will be good for mailing one-ounce First-Class letters anytime in the future — regardless of price changes.

Postmaster General and Chief Executive Officer John E. Potter said the Liberty Bell was selected because it resonates as one of the nation’s most prominent and recognizable symbols associated with American independence.

According to a USPS press release, the Forever stamp will be available in booklets of 20 through www.usps.com, by calling 1-800-STAMP-24 and in Post Office lobbies nationwide beginning Thursday, April, 12.

Customers may also purchase the stamps in Post Office vending machines beginning April 14. Forever stamps will be available through Automated Postal Centers May 14. Automated Teller Machines (ATMs) will begin offering the Forever stamp in sheets of 18 later in May.

Once prices change May 14, the Forever stamp will remain on sale at the 41-cent First-Class one-ounce letter price until the next price change. The Forever stamp will then be available at the new price.