Tuesday, May 29, 2007

Vanity ZIP codes

Peter Lauria of the New York Post reports that the USPS is weighing of the idea of vanity zip codes.

He writes, "Vanity ZIP codes could be a gold mine for the United States Postal Service.

Just days after upscale department store Sakes Fifth Avenue convinced the USPS to give it a vanity ZIP code for its shoe department, the always cash-strapped postal service said it was exploring the idea of using vanity ZIP codes as a way to generate additional income."

According to ABC News, it is the first time the USPS has included letters in a ZIP code. It is also the first time a single floor of a building has its own code - 10022-SHOE. . ABC says the Postal Service has also developed a special barcode, or meter strip, that is designed to look like a shoe.

Lauria goes on to say, "If vanity ZIP codes are even half as popular as vanity license plates, the potential revenue impact for the USPS could be huge."

To read the entire New York Post article, click here.
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posted by Don Schilling at 12:01 AM