Tuesday, September 30, 2008

Royal Mail's New Ad Campaign

Hellmail.co.uk rpeorts, "Royal Mail has launched a new advertising campaign to boost business sales. Created by Abbott Mead Vickers, famous for the Guinness "Good things come to those who wait" campaign, the ads focus on the growth partnership between Royal Mail and emerging businesses."

According to the write-up, "The new ad campaign, thought to be one of the biggest marketing campaigns by Royal Mail in some years, will appear on TV, national press, and via the internet."

Earlier this year, Royal Mail launched a new product called the 'Matter Box', aimed at informing marketing departments about the merits of physical rather than virtual marketing with a free box of goodies containing branded items.

To view the ad, click here.
Bookmark and Share
posted by Don Schilling at 12:01 AM