USPS Website Gets Makeover

According to the USPS News Link, a simplified and easier-to-navigate USPS.com launched yesterday with a new look and feel aimed at improving customer satisfaction.

According to the report, "Visitors to the improved USPS.com homepage will notice easier-to-find links to the products and services they use most, including online shipping, package pickup and shipping supplies. In addition to the cleaner design, graphics highlighting the most popular product and service offerings will help customers navigate the site."

The changes are the first step toward improving the site. Before the redesign, the Brookings Institution ranked the Postal Service’s website fourth among all government agencies. Brookings ranked 61 government sites based on their effectiveness at using interactive features to engage the public and provide services.

USPS.com also made BtoB Magazine’s 2008 list for “The 10 Best Internets for Business to Business Customers.”

Robert Bernstock, president, Shipping and Mailing Services, is quoted as saying,“We are committed to making USPS.com one of the best government websites, and one of the best websites in the nation. These changes help guarantee that our website is relevant, customer-focused and — most important — easy to use.”

To visit the redesigned website, click here.