Sunday, September 19, 2010

"Critical Mail" Product Under Consideration by U.S. Postal Service

Direct Marketing News reports, "The US Postal Service is considering a letter and flat-sized product that would offer customers sending time-sensitive documents the speed and consistency of Priority Mail with delivery confirmation, but at a lower price than the flagship product."

According to an article by Kate Muth, "Tentatively called 'Critical Mail,' the product would offer delivery in one to three days, and give consumers the ability to track the piece in progress. It would likely have two price points, one for a letter and a higher price for a flat mail piece."

An internal USPS presentation, posted by the Association for Postal Commerce, indicated the letter would cost $3.50 and a Critical Mail flat $4.25. Delivery confirmation would be included in the price.

Dave Lewin, Postal Service PR representative, confirmed Critical Mail is a product in development, but said details are under review.

To read the entire piece, click here.
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posted by Don Schilling at 12:01 AM