Saturday, June 04, 2005

Post Office Offering 'All Occasion' Gift Baskets

Apparently stamps, envelopes and mailing containers aren't the only things you can purchase at the St. Albans Post Office in West Virginia these days. Now you can add gift baskets to the list.

According to the Charleston (WV) Gazette, the "All Occasion Gift Baskets" are made up of USPS retail items and specialty products.

Currently, the post office is marketing a special "Graduation Basket" for high school seniors. Each basket has a postal graduation bear, a stamp dispenser and a padded bag. The stamps are meant to encourage college-bound seniors to write home. Each basket is left open to allow customers to add other postal items of their choice. Baskets can be created for just about any occasion or holiday.

As a result of this innovative marketing idea, retail sales have risen almost 250 percent according to an article that appeared on-line.

St. Albans Postmaster Ron Salisbury Jr. said, "This is an innovative idea that has originated at the St. Albans Post Office and has attracted attention from the district and area postal headquarters. This idea may be going nationwide."

For the complete story, click here.
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posted by Don Schilling at 8:52 AM