Unaccounted Movers

An article by Sharon Neuenfeldt on the Multichannel Merchant Web site says that the U.S. Postal Service reports that 14.2% of the public moves to a new address each year.

Of these movers, approximately 10 to 20% never report their new address to the USPS.

According to the Neuenfeldt, "Each year, companies that rely on direct mail campaigns lose millions of dollars on a seemingly uncontrollable problem: unaccounted for movers and inaccurate mailing lists."

"For example, for a mailing of 1 million pieces that cost a modest $0.55 each and net $2.50 in revenue per piece, the losses can total more than $365,000."

In a related Associated Press article, almost 4,000 ballots of more than 20,000 mailed this past week in Fairbanks, Alaska for a special election by post have been returned as undeliverable.

To learn what can be done about the problem, click here.