World's First 'Intelligent' Stamp Goes on Sale
According to the piece, "Those viewing the stamp part of the Royal Mail's latest Great British Railways edition, [on a smartphone] via the Junaio app will be directed to a short film showing Bernard Cribbins reading Auden's famous poem The Night Mail.
Cribbins points out, "WH Auden wrote the Night Mail poem in 1936 for the Post Office's own blockbuster film of the same name, which has for years remained in the hearts and minds of many."
The Royal Mail's Philip Parker is also quoted as saying, "This is the first time a national postal service has used this kind of technology on their stamps and we're very excited to be bringing intelligent stamps to the nation's post.
"Through intelligent stamp technology, our stamps will open up to a whole new world of information, interest and fun to collectors and the millions of people who will receive them on letters in the coming months alike."
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