Calgary Stampede Stamps Feature "Augmented Reality"

Canada's Calgary Herald reports, "To mark this year's centennial of the Calgary Stampede, Canada Post has unveiled two commemorative stamps. Both stamps, featuring a rodeo horse and a silver and gold belt buckle, were designed by Calgary graphic artist Xerxes Irani - who admits he broke down and cried uopn learning his designs had been chosen."

“It’s amazing for a designer to see his work reprinted millions of times,” Irani says of the estimated four million Stampede stamps that are now on sale in post offices and through Canada Post.

Canada Post’s Genevieve Latour is quoted in the article by Valerie Fortney as saying, "One unique feature of the Stampede stamp is that it comes complete with what is called 'Augmented Reality'; it’s the first time that owners of smart phones or tablets can download a corresponding app, which in this case includes a barrel race and interactive experience with a horse.

Shown above, Xerxes Irani and the stamps he designed.

To read the entire article and watch a video about Canada's first "augmented reality" stamps, click here.