Wine and Stamps Give Emotional Return on Investment

Britain's Yorkshire Post reports, "Affluent individuals in Yorkshire are choosing to invest in wine and stamps as well as cars, jewellery or art during current economic uncertainty. But they are making such investments for pleasure rather than big financial returns, according to a report from Barclays."

Most of those surveyed, who all have more than £1m in disposable income, held their treasures for enjoyment (69%) rather than financial motivations (11%).

According to the article, "Cellars in Yorkshire and the North East are more valuably stocked than in the rest of the country, wine being one of the most popular investments in Yorkshire and the North East with 45% of those surveyed currently owning collections."

It goes on to say, "Stamps are another favourite of the well-off in Yorkshire and the North East, with the region being home to the highest proportion of wealthy stamp collectors. One in three of those surveyed in the region have owned a collection in the last five years – more than double the amount for Londoners (14%)."

Head of behavioural finance at Barclays Dr. Greg Davies is quoted as saying, "“It was found that the more that collectors say they acquire treasure for financial reasons, the less enjoyment they tend to derive from it. Treasure assets may, if you’re lucky or very knowledgeable, give you a financial return, but buy something you enjoy and it will always give you an emotional return.”

Shown above, sign outside Oregon's Benton-Lane Winery.

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