New York Magazine Circumventing Postal Delivery

Nat Ives on the Ad Age website reports, "New York magazine is trying to remedy rising postal costs and slower postal deliveries by distributing many subscriber copies by hand -- at least for Manhattan subscribers with doormen."

 He goes on to say, "After a test than began in May, sparked by concerns that post-office cutbacks would only continue to worsen, New York is now rolling out hand delivery to doorman buildings and commercial addresses in Manhattan."

According to Ives, "The cost is competitive with the post office or cheaper, a New York spokeswoman said in an email. 'It also gives us experience in this arena, in preparation for future USPS changes that may be more onerous."

"Another weekly, Bloomberg Businessweek, has been using newspaper carriers to deliver many subscriber copies in major urban markets,"  Ives writes.

To read the entire article, click here.