Thursday, February 16, 2006

Cathy and Dilbert to promote USPS

Advertising Age and Media Buyer Planner report that USPS is mailing a monthly postcard featuring the comic strip characters “Dilbert” and “Cathy” to tout its services to 120 million residential and 10 million business customers.

The first “Cathy” comic will highlight the availability of stamps at ATMs and stores, while the “Dilbert” strip points out that postal information and many products and services are available online at

Incidentally, on his Website,, Dilbert suggests that next time a nosy store clerk asks for your zip code, tell them, "It's 'unlisted' just like my phone number."

For more on Cathy, click here.
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posted by Don Schilling at 12:01 AM