Thursday, December 27, 2012

USPS May Start Selling Mag Subscriptions

The Columbia Journalism Review reports, "Your next magazine subscription may well be purchased at the post office—the Postal Service could begin selling magazines directly to consumers as soon as next month."

According to reporter Peter Sterne, "The news comes from the Mailers Technical Advisory Committee. MTAC is a committee made up of representatives from the US Postal Service and various industries related to it—from magazine publishers to envelope manufacturers. Most of their discussions are concerned with arcane mailing regulations, but one proposal is relevant to journalists and media companies."

Sterne goes on to say, "The plan is for the Postal Service to install posters with QR code in post offices around the country. Customers could then scan the code with their phones and subscribe to different magazines. Alternatively, they could just subscribe to magazines online, through USPS did not respond to requests for comment."

To read the entire article, click here.
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posted by Don Schilling at 12:01 AM