Tuesday, February 26, 2013

Ameircan Stamp Dealers Association Hires PR Firm

The Business Journals Digital Network website reports, "For the first time in its 99 year history, The American Stamp Dealers Association (ASDA) has hired a Public Relations firm. Insider Media Management (www.insidermediamgmt.com) has been selected to help attract new and former stamp collecting enthusiasts to the hobby," according to press release that appears on the  website.

According to a press release that appears on the firm's website, "To accomplish this goal, the PR firm run by award-winning former news journalists has developed an integrated social media and media relations campaign called, The Stamp Love (www.thestamplove.com).

Insider Media Management's Public Relations Manager, Maureen Rowland is quoted in the release as saying, ""We were inspired to call our campaign the Stamp Love after spending time with ASDA members and realizing the passion they have for this hobby."

The campaign is built on four elements of stamp collecting which are easily relatable to everyone, including those who have never considered practicing this hobby: art, family, history and value.

"Through online and traditional media channels the campaign will lay out how each stamp is a work of art, collecting is a hobby which can bring families together, stamps and collecting have an extensive history worldwide, and many stamps have a significant monetary value" adds Rowland.

To read the entire press release, click here.

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posted by Don Schilling at 12:01 AM